Crucial Influence, Third Edition

Leadership Skills to Create Lasting Behavior Change

By: Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, Al Switzler

Narrated by: Joseph Grenny

From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Crucial Influence (previously published as Influencer). Drawing on cases studies of remarkable leaders and the research of renowned behavioral scientists, this guide explains why people do what they do and how leaders can influence behavior to drive results. It all comes down to a powerful yet simple model—the Six Sources of Influence®. Learn how to identify the personal, social, and structural levers that influence both motivation and ability, and how to work these levers for directed behavior change.

This new edition includes: updated stories and examples of the Influencer model; new research on behavior change; practical applications for today's challenges; new insights from the authors' experience applying the model over the last fifteen years; updated statistics, facts, and figures; and new case studies and business examples.

Learn effective influence strategies from leaders who demonstrate that leadership is intentional influence. Knowing how to motivate and enable others to change may be the most important leadership skill you'll ever acquire. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live better, and even save lives.

©2023, 2013, 2008 VitalSmarts, LLC (P)2023 McGraw Hill-Ascent Audio

Crucial influence at HPH

I used the ideas immediately and saw a huge shift in my leadership effectiveness and my ability to influence change in my organization

amazing book. It's Carol Dweck, not Carl Dweck

This book has information that can be implemented immediately. Reframing malleable is pertinent and this book provides solid examples.

Read this before your next failed change effort

Just finished Crucial Influence.
Here are the sound bites that stuck with me:

Leadership is influence.
If behavior is not changing, you are not leading.

Most results problems are behavior problems.
Most behavior problems are influence problems.

You do not need 20 new habits.
You need 1 or 2 vital behaviors that drive 80 percent of the results.

Clarity beats charisma.
Define the result. Measure what matters.

If people cannot control the measure, they will not change the behavior.

Before labeling someone unmotivated, ask:
Is this a motivation problem or an ability problem?

Inspiration alone is weak influence.
Incentives alone are weak influence.

Real change happens when all six sources of influence align:
Do they want to do it?
Can they do it?
Do the people around them support it?
Do the systems make it easier or harder?

Environment quietly shapes behavior.
What you make easy gets done.
What you make hard fades away.

Reward the behavior, not just the result.

Sacrifice builds trust.
Walk the talk. Time, money, ego.

Change is not accidental.
It is engineered.

If it involves people, influence is part of the answer.

Practical and Applicable

The crucial series is a must read for practical interpersonal communication skills that are easily applicable.

A “reread” after a few years - WELL worth it!

I had read the text version, probably the first or second edition. Listening to the Audible version was VERY good! Just a great overview of influencing our collective human behavior! SO relevant!