Brand Licensing for Dummies

By: Steven Ekstract, Stu Seltzer

Narrated by: Jim Denison

The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing for Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit.

Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.

• Discover why licensing is valuable to licensors and licensees alike
• Explore licensing agreements and different types of deals
• Learn how to spot a valuable licensing opportunity
• Negotiate solid licensing deals using the latest strategies

Whatever your role, Licensing for Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.

©2025 John Wiley & Sons, Inc. (P)2025 Tantor Media