You Are an IP Company

The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income

By: Kary Oberbrunner, Katherine Rubino

Narrated by: Kary Oberbrunner, Katherine Rubino

Unlock the Hidden Value Inside Your Ideas—and Transform Your Business Into an IP Powerhouse.

The world’s most influential brands, creators, and innovators all share one advantage: they think and operate like intellectual property companies. Now, you can too.

In You Are an IP Company, best-selling author Kary Oberbrunner and top IP attorney Katherine Rubino reveal the proven system used by leading brands to locate, protect, and monetize their most valuable asset—intellectual property. From trademarks and copyrights to patents, trade secrets, licensing, and brand assets, the smartest leaders safeguard their IP because that protection generates success.

Taylor Swift’s 300+ trademarks, Play-Doh’s trademarked scent, Coca-Cola’s legendary trade-secret formula, and the IP strategies behind Disney, LEGO®, CrossFit, Magnolia, Dr Pepper, and Apple all demonstrate one truth: IP drives exponential growth.

Most entrepreneurs assume they have “no IP,” but over 90 percent of a company’s value is tied to intellectual property—if you know how to identify it.

Inside, you’ll discover:

• Why promoting an idea too early destroys its IP value
• How to choose the right protection strategy
• A clear 12-step plan to build IP influence and impact
• Forty-seven ways to monetize intellectual property
• How to safeguard your brand, creative work, and innovations

Whether you’re a creator, entrepreneur, coach, consultant, executive, or business owner, this book will help you uncover your hidden IP, protect it strategically, and transform it into long-term income and authority.

Your ideas are powerful. It’s time to protect them—and profit from them—like an IP company.

©2024 Kary Oberbrunner (P)2024 Kary Oberbrunner

Accessible and Easy to Understand

Kary and Katie take the potentially daunting topic of intellectual property and procure an encouraging, non-threatening listening environment. I will begin listening to the entire audiobook again tomorrow - Tony Ceballos/fellow author & content creator

Easy listen, fantastic concepts

this is a great book that explains a totally new concept. It breaks down the ideas in easy to digest pieces and did a great job of convincing me that we need to protect our IP.