The Four Conversations

A New Model for Selling Expertise

By: Blair Enns

Narrated by: Blair Enns

Sell and Price Like the Expert You Are

Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.

Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

You will learn:

- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.

- How to sell your expertise the same way you deliver it—with confidence and integrity.

- How to move from being seen as a vendor to being recognized as the expert.

- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.

Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.

©2024 Blair Enns (P)2024 Blair Enns

The best book on sales I've ever listened to

As a 10 year old real state narrow niche specialist this book so deeply resonates; thank you for the contribution!

unexpected value

This book is an insightful read on the nuance of the entire sales process, regardless of whether or not you are a consultant.

Great book. Boring reader.

The narrator will try to put you to sleep, but stay with it and it's great content!

Sample conversations are truly helpful.

This encourages one to be an expert and will bear many re-listenings. Unlearning my bad conversation habits will take frequent re-learning of better ways of listening and being silent.

“See Image” How?

The audio book is a little slow paced for my desire. Other audio books in similar books start off by talking about where to get the visuals to accompany the book. In this book the audio book calls out when there is an image but no way to get those images. There is varying degree of explication on the image themselves. Some in depth some not. What I think tends to be best is super descriptive in case people can’t or won’t look up the images. The varying degree of descriptions make me feel like I’m listening to a slow lecture from a room over not like I paid for an audio book.

The content itself I think is okay and a unique perspective, but I can’t say it hooked me.