Sales Pitch

How to Craft a Story to Stand Out and Win

By: April Dunford

Narrated by: April Dunford

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:

Why you need to be your prospect’s guide in the buying process

Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence

How “do nothing” is the most fearsome competitor you have

How and when qualification, discovery, and product demos fit into a sales pitch

How your positioning is reflected in a great sales narrative

Why your differentiated value is the star of the show

The eight components of a solid sales pitch

A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.

©2023 April Dunford (P)2023 April Dunford

Sales simplified

April does a great job of making the concepts of the book super clear and easy to digest. I will say that the book was rather short and could of had more bang for the buck but nevertheless I found it insightful.

Outstanding

Absolutely amazing, just like the Obviously Awesome book. I couldn’t get the handouts on the link for some reason, not even in the spam folder, but that’d be super if I could get it.

Thinking outside the box

Provided amazing insights! Definitely helpful the step by step and reasons behind the guidance on building a sales pitch

Thought provoking addition to a great book.

Obviously awesome is a great book on positions. This book is like a great add on to it. I highly recommend both. But consider that this book is very heavy on examples vs theory.

Makes a sales proces incredibly clear

Thank you April for bringing clarity on the most impactful part of a business. Love the templates and clear steps!