Make It Punchy

How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets

By: Emma Stratton

Narrated by: Emma Stratton

Sell your tech (without getting technical).

B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems.

This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She'll explain how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.

With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition.

©2024 Emma Stratton (P)2024 Emma Stratton

A Must-Read for Marketers who Message

Emma’s knowledge of tech messaging is deep and her guidance is clear. The tips and techniques are easy to apply (once you fully accept the need for change) and can take your content from jargon-filled and dull to customer-focused and impactful.

Easy listen, very actionable

Great approach to messaging, and an easy listen. The content related to leaving jargon behind is especially great for technical people coming into marketing. Can’t wait to make my writing more clear and concise!

Great step-by-step guide for creating messaging

Simplifying clarified. Fantastic book. I’m very excited to use these methods I just learned about in our SaaS company. I’ll work on getting into a workshop as well.

One of the best marketing books of the last decade

Incredibly helpful with the depth necessary to develop strong messaging with your team. Love the examples of how it gets put into practice.

Most useful book on messaging

This book is excellent for teaching how to write compelling messaging. It’s extremely practical and will help any PMM up level their messaging skills. It’s the most useful PMM book that I have read.