Very Good Copy

207 Micro-Lessons on Thinking and Writing Like a Copywriter

By: Eddie Shleyner

Narrated by: Scott Dikkers

Based on one of the copywriting industry’s most unique and celebrated newsletters, Very Good Copy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on:

THINKING like a copywriter: 110 lessons on mindset.
These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

WRITING like a copywriter: 97 lessons on execution.
These techniques, tactics, exercises, habits, and axioms will help you write clearly, concisely, vividly, and with emotion, the cornerstone of persuasion.

©2024, 2025 Eddie Shleyner (P)2025 Eddie Shleyner

Critic reviews

“This book gives you more sound, simple copywriting advice per page than anything I have read.” —DRAYTON BIRD, Ogilvy Creative Director

“Eddie Shleyner is a fantastic copywriter. Read this book.” —ANN HANDLEY, author of Everybody Writes

“Eddie’s been selflessly demonstrating his boundless marketing knowledge for the last decade. VeryGoodCopy represents his collective wisdom in one handy package. Do yourself a favor and devour every word.” —BRIAN CLARK, founder of Copyblogger

If you're struggling to be heard, read this book

I bought this book when my writing was not working. My emails got ignored. My LinkedIn messages fell flat. I had just moved into a sales role, and I needed help fast.

This book gave me that help.

It improved my subject lines first. Then it improved how I structure a message from top to bottom. The second half was the biggest win. It is packed with clear frameworks you can use right away. You learn how to write stronger headlines, make your copy more persuasive, and sound confident without sounding pushy.

My biggest problem has always been the same. I write long. I overcomplicate. This book helped me cut the fluff and say what matters. My writing is now clearer, sharper, and easier to read.

If your messages are getting ignored, read this book. It will make you a better writer and a better communicator.