Product Marketing Misunderstood

How to Establish Your Role, Authority, and Strategic Value

By: Richard King, Bryony Pearce

Narrated by: Alex Picard

Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.

Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.

Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

©2022 Richard King, Bryony Pearce (P)2022 Richard King, Bryony Pearce

This Book Was Misunderstood By Me... 🤣

I am a marketer / business consultant and bought this thinking it would share some insights into successful product marketing... offer tips on product marketing... things like this.

It does not.

If you are a product marketer in a large organization looking to further your career by understanding how to push ideas and justify your existence in a large organization this book is for you. I'm sure it's great at that.

I couldn't finish it though. It provided zero value if you are looking for tips, strategies, or ideas to make you a more effective at marketing a product.