Time is a Tool

How to Scale Your Company 10x Faster

By: Benjamin Hardy, Blake Erickson

Narrated by: Benjamin Hardy, Blake Erickson, Joseph Nguyen

What if everything you thought about time was wrong—and the key to scaling your company faster isn’t more hustle, but a radical shift in how you relate to time itself?

In this groundbreaking audio original from organizational psychologist Dr. Benjamin Hardy and entrepreneur Blake Erickson, you’ll learn how elite performers, visionary founders, and world-class teams move faster by thinking differently.

Features an exclusive interview with #1 international bestselling author Joseph Nguyen, who shares how he met a seemingly impossible deadline using this exact tool!

Drawing from cutting-edge psychology, business strategy, and real-world experience scaling companies, Dr. Hardy and Erickson deliver a mind-expanding playbook to help you slow time down, filter the noise, and accelerate results. Whether you're a founder, team leader, or high-performer in growth mode, this is the reset your calendar—and your company—has been waiting for.

You’ll Learn:

• Why your future is the ultimate filter for decision-making—and how to build a future so compelling it reshapes your present.
• How to manipulate the “speed of time” to generate 10, 20, even 30 years of growth in a fraction of the time.
• The power of extreme deadlines to eliminate inefficiency, boost clarity, and surface the crux that unlocks exponential momentum.
• Strategies to duplicate your time by leveraging other people’s knowledge, resources, and networks for faster scaling.
• How to master your past so it fuels your growth rather than holding you back.
• Real-world examples from Joseph Nguyen and other high-performing entrepreneurs.

Let’s Be Clear:
This isn’t time management. It’s time mastery.
And when you learn to use time as a tool, you don’t just get more done—you create a future that pulls you forward with unstoppable force.
Get ready to bend time, scale faster, and operate from a whole new level. Your 10x leap starts now.

Tracks:
Title
Chapter 1 Your Future is the Tool to Filter Your Present
Case Study: How Alicia Ault 1,000x’d Her Clients in 90 Days
Chapter 2 The Speed of Your Time
Case Study: How Greg Cini 10x’d His Net Worth in 18 Months, at Age 55
Chapter 3 Use Extreme Deadlines As A Tool
Case Study: How Xavier Martine Reached His 10-Year Goal in 3-Years
Chapter 4 Duplicate Your Time to Scale Faster
Case Study: How Joseph Nguyen Free’d Himself from Limitations
Chapter 5 Utilize Your Past as a Tool, Not a Trap
Conclusion
Credits

A Revolutionary Way to See and Use Time

Time Is a Tool completely reframed how I think about time. Instead of treating it as a clock ticking forward, the authors show how time can be a lens, a tool, even a measure of distance. The future—not the past—is the most powerful filter for shaping your present, and that one shift changes everything.

The case studies and principles are unforgettable: “wormholes” that can accelerate decades of progress into years, extreme deadlines that unlock hidden potential, and the idea of “deep time” where you cover more distance in less time. I kept finding myself writing down lines like, “The future is a draft. The past is a draft.”

This isn’t abstract theory—it’s practical, challenging, and immediately usable. If you want to move faster, WAY faster toward your goals, while actually slowing down time and increasing its value, this book is a bonafide must-listen.

Inspiring!

Loved the interviews with actual scalers even though I’ve heard the stories in his other books, the questions asked and answered were really meaningful .

Excellent addition to Hardy’s work and valued Blake’s contributions

I’ve followed Dr Hardy for at least the last 6 years and I can’t get enough of his work and ideas. He synthesizes so many useful ideas and technologies centered around expanding as a human being and seeing the world differently and in a much more useful way. I like how direct and simply he communicates modern positive psychology. Even if you’re not running a business this work can help you a lot. I look forward to working with Scaling.com on my next business.

Stories and interviews of successful people who applied the principles of Time as a Tool.

I wish the book had also been offered in Kindle so I could take easier notes.

Use your future to shape your present

I’ve been listening to the Time Is a Tool audiobook, and it’s been quietly reshaping how I think about goals, time, and focus.

One idea keeps surfacing:

Your future shapes your present.

Most of us think our past determines what’s possible.
In reality, the future we commit to filters how we think, decide, and act today.

Small goals tend to create crowded lives.
Big, meaningful goals simplify things.

When the future is clear:
• Distractions lose their pull
• Lesser options naturally fall away
• Systems get simpler
• Focus increases
• Decisions become easier

The goal shapes the process.
And the process shapes who you become.

I was especially struck by the difference between playing a game and committing to mastery.
There’s a real shift that happens when someone decides to stop dabbling and start operating at a professional level.

That decision quietly changes daily behavior.

Deadlines work the same way.
Long timelines invite delay and complexity.
Shorter, more intentional deadlines create clarity and urgency.

If a deadline doesn’t change how I act today, it probably isn’t serving me.

Another helpful reframe:
Stop measuring time by hours.
Measure it by progress.

Time feels fast or slow based on how much distance we travel, not how full the calendar is.
Repeating the past creates shallow time.
Progress creates depth.

Scaling adds another layer of honesty.

If something requires me to be involved every time, it can’t truly grow.
Growth comes from duplication, through people, systems, and shared leadership.

The hardest part is often letting go of “good” goals.
They aren’t bad, they’re just smaller than the future we say we want.

One clear future vision removes dozens of distractions.

At some point, each of us has to decide where we’re willing to stop playing it safe and start operating with intention.

The future isn’t something we wait for.
It’s something we choose, and then allow it to shape how we live and work today.