Career Warfare

10 Rules for Building a Successful Personal Brand and Keeping It

By: David D'Alessandro

Narrated by: Grover Gardner

From the national best-selling author of Brand Warfare.

A genuine winner shows you how to stand out from the crowd.

As CEO of John Hancock Financial Services and the best-selling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing.

In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss' image and prevent the boss from tarnishing the audience's, and provides valuable lessons in the etiquette of reputation building.

Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented listeners at every level and explains:

• How to make people want to take a chance on them
• How to gain and keep a great reputation
• Why success will not proceed in a rational manner
• Why hard work and accomplishment aren't enough
• What character has to do with it

©2006 David F. D’Alessandro (P)2005 McGraw Hill-Ascent Audio