Career Warfare

10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

By: David D'Alessandro

Narrated by: Scott Pollak

“A refreshing message...from someone who has fought many corporate wars.” (The New York Times)

With the latest stories from D'Alessandro's never-ending collection of corporate derring-do and new insight on the global battlefield, the nationally best-selling Career Warfare is more essential than ever when navigating your way to success.

“D'Alessandro dares to speak the truth. If you don't manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say. With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D'Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” (James Carville, author and Democratic strategist)

“With good jobs becoming harder to find, D'Alessandro's sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” (Tom Neff, chairman, US, Spencer Stuart)

“Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” (Harvey Mackay, author of the number one New York Times best seller Swim with the Sharks Without Being Eaten Alive)

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