Defining Criteria
Persuasion Force, Book 3
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Audible Standard 30-day free trial
Defining Criteria
Buy for $7.49
-
Narrated by:
-
Virtual Voice
This title uses virtual voice narration
In the latest boon in the Persuasion Force series, Kenrick Cleveland teaches the importance of understanding the values of the people you are communicating with and seeking to persuade. You can only successfully persuade them when you know what they are looking for: what are their criteria? What is the ultimate outcome they seek?
The book teaches exactly how to elicit the criteria of the people you are working with. But it raises things to a whole new level, showing you how to leverage their criteria by amending or adding to it. The fundamental lesson of this book is that criteria can be malleable.
Having discovered criteria, you then learn how to add to them in such a way that you are the only person who can possibly fulfill those criteria. This effectively puts your competitors out of the game.