Showing results by author "Kenrick Cleveland" in All Categories

Winning With Language and Logic is the first in a new series of e-books, Conquering Conversations. It will teach you the use of language skills to achieve your goal in every conversation. What is that goal? To WIN, of course! Understanding what you can do to win is exactly what you want. There are strategies of rhetoric that can be twisted and abused to help us win. Learning them is actually fun. Those same patterns show us doorways into the thinking and strategies of others that enable us to out-strategize them, and persuade with huge power. The use of good rhetoric advances your ability ...

In this packed read, you will learn how to raise your skills of persuasion through the roof. Most persuaders understand how important it is to achieve rapport with a client, to make them comfortable and amenable to your presence. But many of the methods commonly taught can have exactly the opposite effect. Here you will learn methods of gaining genuine rapport with a person without putting them on their guard or having them run in the opposite direction. But rapport can cause as many problems as it solves. Here you will learn how to set your intention and keep it firmly in mind, continually...

In this fourteenth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which commands can be embedded in your speech, which will then be picked up on and followed. Unlike many other authors on this topic, he explains absolutely clearly what you can and cannot use this for, and which commands will be considered acceptable and acted upon by a person's subconscious, and which will be rejected. You are taught exactly how to include commands in your speech, and also in writing; how to mark them off in a way which will make them noticed without being obvious or...

Persuasive Messaging is the third e-book in the Dominating Discourses series. It continues its purpose in teaching you the ways to win in every conversation, discussion or presentation. This book teaches how to rapidly get right to the heart of the matter in any conversation. You are taught how to identify the core of a discussion, meaning that you can say what you want to say even better, cutting away euphemisms. You can state your own case more clearly and reveal the flaws in your opponent's case. This is a powerful tool to frame and re-frame any argument your own way. By making ...

In this ninth book in the Persuasion Force series, Kenrick Cleveland reveals the underlying principles of persuasion which unify all that you have learned so far. By understanding the principles and ethos that powers effective persuasion, you will find that instead of struggling to learn individual strategies, you will begin to grasp the flow and coherence of the whole process. This intuitive grasp of the complete journey makes the steps along the way easy. You will find yourself intuitively selecting the right strategy for the right occasion and smoothly adjusting as required. Once your ...

In this nineteenth book in the Persuasion Force series, Kenrick Cleveland shows the reader how to give people the illusion of choice whilst leading them exactly where you want them to be. You will learn how to set up double binds, offering a seeming choice between alternatives, which both actually lead to the same decision. You will also learn how to place future thoughts in people's minds, which become a self-fulfilling prophecy: when the circumstances match, the implanted thoughts play out, seemingly the person's own ideas. Finally, you are shown how to reduce or eliminate charge-backs or...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. In this second book in the series, Kenrick teaches how to sequence a series of beliefs which will cause your client to automatically accept the next step you lead them to. He discusses the use of deductive and inductive logic so that you can install a chain of beliefs through use of presuppositions and other skills. He teaches you how to create an effective presentation, identifying a client's problems and leading them to the conclusion that you are the only possible solution to their ...

In this seventeenth book in the Persuasion Force series, Kenrick Cleveland takes a look at the first batch of military patterns of persuasion. These patterns originated with military recruiters, who used them to effectively recruit. As such, they are very effective, tried and tested, and lead a listener's mind inexorably to sign on the dotted line. Leveraging values and guiding thoughts, these language patterns are very powerful. The book concludes with powerful patterns which prompt someone to define their own required standards to be convinced, and then use those very standards to ...

This ninth e-book in the Dominating Discourses series teaches you about the black and white fallacy, also known as the false dilemma. It then moves on to explain the related straw man fallacy. A false dilemma is created when someone collapses an often complex and nuanced situation into two polarized extremes, with no gray areas, thus trying to force a specific choice. You are taught not only how to recognize and break this fallacy, but also how to use it to your own advantage. A related strategy is the straw man, where an opponent's position is pushed to an extreme to make it appear ...

In this thirteenth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. Following on from Book Twelve, where we studied the strategies of using temporal patterns to make your client accept a shift in their reality, we now turn our attention to augmenting these with spatial patterns. Spatial patterns in language are crucial, in that they create relationships between things. You will be taught the precise words to use, and the precise sentence structure in which to use them in ...

This nineteenth e-book in the Dominating Discourses series takes a look at some of Kenrick's favorite strategies and sows the reader how to think outside the box in order to maximize their effects. Kenrick begins by analyzing a couple of recent real life examples in precise detail, highlighting exactly how strategies were employed to completely pull the rug from under an opponent's argument. Studying these real life applications of the principles at work is very powerful and demonstrates exactly how you can apply them creatively in your own way. The best ways to leverage beliefs are then ...

In this fifth book in the Persuasion Force series, Kenrick Cleveland really ramps things up by providing a potent formula for verbal pacing and leading. This, combined with powerful strategies to shift a person from external awareness to the inner world of their own thoughts, means that you can basically control the direction of someone's thoughts. This method of leading, which happens smoothly and unconsciously, is in stark contrast to the crude, old-fashioned methods of persuasion which are often still taught. The differences between pacing and leading statements and the precise pattern ...

In another absolutely jam-packed read, Kenrick Cleveland takes your Persuasion skills to the next level. The importance of pacing in persuasion in order to establish rapport is examined from every possible angle. You will learn physical pacing, pacing breathing, crossover pacing, how to pace someone's energy or attitude even. Armed with these skills, you will be able to pace someone in every conceivable way and achieve rapport in a couple of minutes maximum. You are encouraged to be bold with your pacing, subtlety won't work. Many new to this approach worry in case they are caught out using...

In this sixth book in the Persuasion Force series, Kenrick Cleveland demonstrates how powerfully telling your story can supercharge your persuasion skills. Simply by sharing your story with someone, you can increase rapport instantly and dramatically, as you draw them into your frame. Telling stories subdues the critical faculties and lulls listeners into a receptive state, making them open to your presentation. Simply by telling people who you are and why you are there can build strong rapport and boost your perceived trustworthiness manifold. Kenrick teaches exactly how a story should be ...

This fourth book of Kenrick Cleveland's Millionaire Mind-Set is an absolute powerhouse that continues the process of bringing success and wealth into your life by literally scripting the life you will be living. Kenrick brings into focus every aspect of your life in turn: your finances; your family and friendships; your beliefs; your leisure activities. All are brought under the microscope, so that you can discover what is most important to you and steer your course accurately to make it happen. Through this process, you will discover your highest values, the code you live your life by, ...

As you read the Kenrick Cleveland's Millionaire Mind-Set program, you'll be laying the foundation for wealth, success and advancement in every area of your life. This first book in the series focuses on a couple of very powerful areas that will help you at a deep core level. The first thing you'll discover is the proper relationship between having things, doing what it takes to get them, and your role, as the person who should have them. Understanding the relationship between these three aspects correctly is critical. The second thing you'll discover is a little known universal law. And ...

In the second book of Kenrick Cleveland's Millionaire Mind-Set, you learned all about creating your personal universe. Now, in Book Three, Kenrick turns the spotlight on your business universe and really increases the intensity. He teaches how to stretch your reach without over-stretching, how to make your changes real. He clearly demonstrates the importance of infusing your work with passion and enthusiasm if you hope to succeed. You will learn how to incorporate supplemental tools such as a vision board into the implementation of your success. He codifies all of this into a precise ...

In this seventh book in the Persuasion Force series, Kenrick Cleveland reviews what readers have learned so far in this series of books and offers advice on blending your persuasion skills and understanding how they work seamlessly together. Much more practical, advanced advice is given on topics such as rhythmic speaking, repetition, setting your intention, rapport and representational systems. Having previously looked at the basic applications of these foundational skills, you will find here a masterclass on using them fluently and fluidly, with many practical anecdotal examples to ...

In this latest book in the Millionaire Mind-Set series, Kenrick Cleveland teaches how to make real breakthroughs in your life and experience success after success using his system. Through a process of fine-tuning and adding focus and specificity to the skills you have learned, you can really step up a gear and manifest the things you want in life. You will learn specific patterns of thinking which will completely change your approach to problem areas, bringing you results where you once had failures. By comparing the things we do well with the things we're not so good at and observing ...

This fourteenth e-book in the Dominating Discourses series deals with using analogies in order to sway an argument. We look at inductive and deductive reasoning and how these are applied to strengthen arguments through analogy. An analogy applies a basic premise, then compares one case with a second case which has similarities, arguing that since the cases are so similar, what is true for the first case must also be true for the second. The book explains the three parts which go to make up an analogy and establishes ways of strengthening these to make an analogy convincing and persuasive. ...