Disney U

How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

By: Doug Lipp

Narrated by: Tim Lundeen

Leadership lessons from the iconic brand you can use to drive Disney-style success.

In helping Walt Disney create “The Happiest Place on Earth”, Van France and his team started a business revolution in 1955 that eventually became the Disney University - the employee training and development program that powers one of the most famous brands on earth.

Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney culture and describes the company's values and operational philosophies that support the world-famous Disney brand.

Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management, and global competitiveness, specializing in the lessons he learned at the Disney U.

©2014 Doug Lipp (P)2014 McGraw Hill-Ascent Audio

Very interesting

I had been wanting to read this book for a while. The Disney business model and all that comes behind it because of the continued success, is a must read for any marketer or person in sales. It’s insightful and the Walt Disney stories are cool to. The performance of the narrator is so so because he reads really slow and it’s hard to keep moving at times. It also took me a while to finish it but I do recommend it.

boring, boring, boring

This book deals in theories rather than nuts and bolts explanations of what and how the Disney cast members perform their duties. No examples or fleshing out of actual lessons regarding interactions with Disneyland patrons.