Elevate and Dominate

21 Ways to Win On and Off the Field

By: Deion Sanders, Don Yaeger, John C. Maxwell - introduction

Narrated by: Deion Sanders

From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders—Pro Football Hall of Famer, multi-sport legend, and one of the most electrifying figures in sports—comes a powerful motivational playbook on leadership, mindset, and winning in every area of life.

A natural-born leader, Sanders shares twenty-one principles for success drawn from his extraordinary journey—from being raised by a hardworking single mother to achieving greatness in both the NFL and MLB, and ultimately becoming a Division I head football coach.

With trademark confidence, discipline, and faith, Coach Prime reveals how to thrive under pressure, outwork the competition, and stay focused on your purpose. Through personal stories and hard-earned lessons, he offers practical strategies for overcoming adversity, building resilience, and leading with integrity.

More than a sports memoir, this inspiring guide delivers actionable advice for success in business, relationships, parenting, and personal growth—showing you how to elevate your mindset, maximize your potential, and dominate in life.

Everything

Being a Ft.Myers native and growing up in the Dunbar area I witnessed first hand all the things that Prime spoke about in this book. He is an incredible inspiration to me and an infinite number of men who wanted to follow in his footsteps. I was truly blessed by the way he kept everything 100 and gave you TRUTH. Just seeing how the Lord is using him to build into the lives of people is absolutely incredible. If you are ready to be challenged in your everyday life journey and given tips on how to maximize the gifts you’ve been given, then this book is for you. Primes testimonial on how he came to know Christ for himself moved me as I know it will do the same for you. It’s a book for the ages! Can’t wait for volume two which will cover how he became the first black head coach to win a national title in a power five conference. Thank you “homeboy” for choosing to make the world better than the way you found it.

An inspiring must listen to daily feel good vibe!

Coach prime lifts you up through telling inspirational heartfelt, encouraging stories. The man is a legend. I’m about to relisten the book was that captivating and inspiring!

Back to the fundementals

So refreshing to hear from Coach Prime, his grasp of life fundamentals and common sense was very refreshing and needed. Great book and highly recommend.

Sharing his experiences

It was intriguing and uplifting and allowed me to see more about him, I enjoyed it, immensely! Thank you!

Powerful

This was the first audio book that had me hooked for two days straight. I loved it from start to finish. Thank you for taking the time to record it, Coach Prime.