Entrepreneur's Guide to Consumer Packaged Goods

The Winning Growth Strategy for a Food & Beverage CPG Startup

By: Kyle Huffstetler

Narrated by: Commodore James

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry.

The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

Some of the topics covered in this book are:

• Capitalization tables, financial growth models, blitz-scaling, uses of funds, exit multiples
• Equity models and structures
• Fundraising and pitch decks
• Idea generation techniques
• CPG-specific accounting
• Product manufacturing
• Food safety
• CPG-specific resources and tools
• Distribution
• Cofounders
• Company culture and culture plans
• Selling your product
• Packaging and labeling
• Branding
• Entity creation
• Website formation
• Exits

Buy the audiobook to know more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Kyle Huffstetler (P)2020 Kyle Huffstetler

If this topic interests you, buy this book already!

This book is a condensed treasure trove of real world knowledge and actionable insights. I was hesitant to purchase, noting the relatively short overall length. Within minutes of listening, I already felt it was worth it. The author doesn’t waste words and delivers exactly as promised. I now feel like I have a roadmap of what to expect over the next couple years. Thank you for creating this.

Nothing New

Nothing new. If you already have a CPG business, or even read a few books on CPG startups, this books adds nothing you don’t already know. A lot of simple obvious lists and common sense. Content seems outdated too - squarespace for a website? That’s really old news.