Evergreen Assets

By: John Lamerton

Narrated by: John Lamerton

Content marketing doesn't work – at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).

Evergreen Assets will show you:

• How a cow's arse got John on primetime BBC TV.
• Why the world's worst website is still better than yours.
• How to make £125,000 from a 27p fridge magnet.
• Why you should abandon social media.
• How a spelling mistake increased sales by 48%.
• The real reason that “no-one's buying” from you.
• How to get the Queen of England to endorse you.
• What you ACTUALLY earn in an hour.
• How to sell more (by selling less).

©2021 John Lamerton (P)2022 W. F. Howes Ltd

5⭐️ Game-Changer for Entrepreneurs

Evergreen Assets is hands down one of the most practical and insightful business books I’ve read. John Lamerton masterfully breaks down the concept of creating long-lasting marketing assets that work for you 24/7, rather than constantly churning out new content. His approach is refreshingly simple, yet incredibly effective.

What I love most about this book is that it’s not just theory—it’s packed with real-world examples, actionable strategies, and a bit of humor that makes it a pleasure to read. The way he structures business growth into six core asset classes provides a clear roadmap for building a sustainable and profitable ecosystem.

If you’re tired of the endless cycle of content creation and want a smarter, more efficient way to market your business, this book is a must-read. Highly recommended for entrepreneurs, marketers, and business owners looking to work smarter, not harder!

- I. Kovachev