Fusion Strategy

How Real-Time Data and AI Will Power the Industrial Future

By: Vijay Govindarajan, Venkat Venkatraman

Narrated by: Tom Parks

Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing-fast.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.

Fusion Strategy is the way forward.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Vijay Govindarajan and Venkat Venkatraman (P)2024 Ascent Audio

Good book if if you are new to technology-driven business disruption

if you are someone looking to understand how technology can help reimagine your business for the first time, then this could be a good book if however you are a technology professional who has been involved in data analytics for several years, then this book will not really introduce many new concepts.