Future Ready

The Four Pathways to Capturing Digital Value

By: Stephanie L. Woerner, Peter Weill, Ina M. Sebastian

Narrated by: Christina Delaine

It seems like almost every company you can think of has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.

This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal.

Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies, the book provides a powerful framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey. The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Stephanie L. Woerner, Peter Weill, and Ina M. Sebastian (P)2023 Ascent Audio

A nice and detailed compilation of best practices

I loved the structure to deliver the best experiences and the frameworks the authors created.

Extremely useful if you are just about to start a DT.

The narration is devoid of life or emotion

The first problem with this title is the narration. It is completely flat, monotone doesn't even come close to describing it. If there wasn't a name in the Narrated by field, I would have sworn it was computer generated.

The second problem is the writing. They spend the first chapter describing what's in the other chapters. Additionally this book reads like a term paper or a case study; the words are formulaic. While the concept is an interesting thought, there's nothing revolutionary here.