The Attacker’s Advantage

Turning Uncertainty Into Breakthrough Opportunities

By: Ram Charan

Narrated by: Mark Bramhall

When Ram Charan (and Larry Bossidy) published Execution (more than two million copies sold), they saw it as the playbook for both senior and middle managers in "the new game". But now the game has changed. Business leaders find themselves operating in an era of persistent uncertainty moving at an unprecedented rate of change. Now the man Forbes magazine called "alone at the top of his profession...a guru, a corporate sage" returns with a new message for this challenging time.

In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.

©2015 Original material © 2014 Ram Charan. Recorded by arrangement with PublicAffairs, a member of the Perseus Book Group. (P)2015 HighBridge, a division of Recorded Books

Critic reviews

"He has the rare ability to distill meaningful from meaningless and transfer it to others in a quiet, effective way." (Jack Welch, former chairman of GE)

"He knows more about corporate America than anyone." (Richard Harrington, CEO, Thomson Reuters)

Fantastic book - volume lower than usual

Great book. Looking forward to applying it in business.

Reader did a good job, but for some reason, the book is lower in volume than the other books I've listened to on audible.

Not worth listening to

This book says nothing new, just a rehash of history. Title of book is most provocative thing about it! Put you hand on your wallet, this book isn't worth it.