How Brands Grow

What Marketers Don't Know

By: Byron Sharp

Narrated by: Daniel May

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Download the accompanying reference guide.©2010 Byron Sharp (P)2014 Audible Inc.

There is a Science to Marketing

How Brands Grow demolishes all the myths of marketing and replaces them with empirical facts.

Excellent data driven look on brand marketing

No doom and gloom here (as mentioned by another reviewer). Just great insight with an alternative view of brand marketing and a healthy touch of humor. Just watch Bryon's summary TEDx video if you need a quick summary.

I look forward to reading part 2.

Dull material, made worse by dull narration sounds like text to voice bot

Not particularly interesting and painful to listen to. Would be better off reading the physical book.

Not your usual book on branding and positioning

A very contrarian approach to many commonly held views. Not ideal as an audio book, because it refers to a lot of charts and graphs, but the content is great.

Roman
Splento.com

Revolutionary

It will turn inside out your mind regarding sales and marketing. It’s all about truths of science.