Scramble: How Agile Strategy Can Build Epic Brands in Record Time

By: Marty Neumeier

Narrated by: Marty Neumeier

Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart.

One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job.

The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what? The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy - a faster, more collaborative approach to building a brand.

Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light - not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare audiobook that everyone on your team will eagerly listen to, discuss, and put into action.

©2018 Marty Neumeier (P)2018 Marty Neumeier

Never a boring moment!

I loved this book! Not only was it informational but the fact that it followed a fictional made the information easier and much more fun to digest. There are so many great books out there, but they’re all similar in the structure they follow that when paired with business lingo, they can be boring to read. For this book, I kept wanting to know what would happen next that it made it impossible to stop listening. It was great to see how the strategies were applied in the context of the story. Will definitely listen again. I hope we get to hear a new story of David Stone again!

Well read and very helpful

This tells a very interesting story with so many practical lessons. As someone who works does marketing in the corporate world, I found this book inspiring and would recommend it to any of my colleagues.

epic book and epic story

extraordinary story with actionable steps and agile strategy basics (or even more). Learned a lot! and want to know even more... ;)
thanks!!! Great business book.

Engaging AND relevant

SCRAMBLE is told as a story—which engaged me in a way that a dry business book would not. I put myself in the CEO’s position and became a part of the story—imagining how I would solve the various challenges and overcome the feelings of trepidation cropping up along the way. Because SCRAMBLE is written as a narrative, I felt like a participant. Because SCRAMBLE is written by Marty Neumeier, I got great business insights. A must read!

Story and the extra detail to the narrative

Great story and about half way thru the book got really good. Did not want to cut it off