How to Close Every Sale

By: Joe Girard, Robert L. Shook

Narrated by: Richard M. Davidson

The Guinness Book of World Records named Joe Girard "the world's greatest salesman." Now best-selling author Girard reveals field-tested techniques, insider tips, and useful commonsense reminders that are guaranteed to give your career a boost.

Every salesperson knows that closing is the moment of truth. But closing isn't something that happens only at the end of your presentation. Joe Girard shows you how to set yourself up for success from the beginning and prepares you to deal with your biggest obstacles. Find out why people who give you the most initial resistance will become some of your best prospects. Learn how to avoid buyer's procrastination and create a sense of urgency. And discover why the sale really begins after the sale.

Today, Joe Girard may be known as the man who can sell anything to anybody; his insights are based on years in the trenches. You will find his expertise invaluable and his enthusiasm infectious, especially with Richard M. Davidson's captivating voice and energetic delivery.

©1989 Joe Girard and Robert L. Shook (P)2000 Recorded Books

Narrator is impressive

The narrator is excellent. 10 out of 10 great listen! And it was free. Win win.

Best. Narrator. Ever

I actually really thought it was Joe Gerard narrating, there was so much passion in his performance. In addition, this book was phenomenally useful. I took tons of notes and will probably still listen to it a second time. As someone who sells a service and not a product I do wish there was more references to the service based industry, but that didn't stop me from taking away some amazing information. This book completely changed the way I do business. Although i'm pretty early on implementing some of the tactics and there's still a lot of trial and error involved, (I am not a born salesperson) I am already seeing the benefits in the way that clients respond, their increased interest, and my ability to handle the challenging ones.

A MUST READ

Gems and more gems in this book!!!

Truly recommend for anyone getting into car sales. Teaches you the mindset and things that are needed to be successful in the car sales business!!

Well worth the listen.

I had always heard about Joe Girard being a great sales trainer so when I saw his book on Audible I had to get it. This book is a great sales refresher especially in the end when he talks about keeping the business that you already have.

Check it out!

Being a good salesman is providing your customer a good service

Pretty decent guide for any new salesman. Lots of good advice and examples. Some fluff and could be shorter but overall pretty good. Worth a read or listen at least once.