The Little Red Book of Selling

12.5 Principles of Sales Greatness

By: Jeffrey Gitomer

Narrated by: Jeffrey Gitomer

Winner of the 2009 Audie Award for Business/Educational Audiobook

New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything.

With a lifetime of sales experience New York Times bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills.

Packed with the information you’ve been looking for, The Little Red Book of Selling delivers strategies for success that will last a lifetime. Gitomer provides his long-term, relationship-driven, and referral-oriented advice that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these tried and tested principles you will learn the ins and outs of the field and master the fundamentals of selling success.©2004 Jeffrey Gitomer; (P)2008 Simon & Schuster

I am fast becoming a Gitomer fan.

I have purchased his hard bound books in addition to the audible downloads. I have listened to The Little Red Book twice, and to the Sales Bible once. Each time I pick up something new and usable. I intend to make the Little Red Book a constant in my reading and listening. Not only have I learned a lot, but I am incorporating what I learn in my work.

A game changer

This book helped open my eyes to the real issues in my sales efforts. I will continue to read this book over and over again and I'd recommend the same thing for others.

One of the Top 5 Sales Books All time

This book was amazing and SO FUN to listen to! I highly recommend it for you and your sales team

Great Tool to Better Yourself in Sales

Great book full of solid points. It certainly gets your mind thinking in the right direction and reminds you of what is important.

my new bible...

loved it and have already shared this b4 it was over!! I bought another to start my library