Irrational Loyalty

Building a Brand That Thrives in Turbulent Times

By: Deb Gabor

Narrated by: Deb Gabor

Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side. Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times. This is your essential guide to building Irrational Loyalty.

©2019 Deb Gabor (P)2021 Deb Gabor

Too much liberal-leaning politics

There’s a lot of good information in this book, but it’s tainted with overtly left-leaning political statements. The underlying premise was good, but the examples used, and the commentary that followed, weren’t necessary.