It Takes a Tsunami

Knocked Down, but Not Gone. Lessons in Catastrophe and Tenacity.

By: Rael Levitt

Narrated by: Rael Levitt

When Rael Levitt stepped onto the podium at Quoin Rock Wine Estate in December 2011, he was CEO of the industry-pioneering Auction Alliance and at the pinnacle of a glittering 20-year career.

But then disaster struck.

After being accused by a powerful billionaire of using a ghost bidder to inflate the bid price, Levitt’s reputation was obliterated. In an echo of the Boxing Day tsunami that he survived in 2004, the self-made entrepreneur was overwhelmed by a media-driven scandal that came at him like a train of killer waves. Once the face of South African auctions, he seemingly sank without a trace.

But he was not beaten. A decade later Levitt has a thrilling rise-and-fall-and-rise-again story to tell.

The lessons he learnt from suffering catastrophe and finding the tenacity to survive have laid the foundations for success. At once candid and controversial, Levitt’s story is ultimately an uplifting one, revealing that the greater the tsunami, the greater the lesson.

©2022 Rael Levitt (P)2022 Rael Levitt

Inspiring story of resilience and entrepreneurship

As a founder and entrepreneur who has seen my share of ups and downs, I found this story of the rise, fall and eventual rise again of South African entrepreneur Rael Levitt inspiring and packed with incredible learning opportunities.

Excellent Autobiography

I was only aware of Rael’s & Auction Alliances story from the media & skinner. It was refreshing to hear his story. Highly recommended