Likeable Social Media (Third Edition)

How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing on All Social Networks That Matter

By: Dave Kerpen, Michelle Greenbaum, Rob Berk

Narrated by: Marlin May

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

This updated edition of the best-selling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn, and Facebook stories.

Likeable Social Media shows you how to:

• Engage customers and crowdsource innovation online
• Create content that resonates with consumers and provides value
• Integrate social media into the entire customer experience
• Effectively deal with criticism and negative feedback on social media
• Grow your audience across social channels
• And much more

©2019 Dave Kerpen (P)2019 McGraw Hill-Ascent Audio

Now I have to buy the book

Really enjoyed this book a lot of great tips and advice I say go tho the action for each chapter

required reading material for class

the book has been great. a few supporting pdf documents would be helpful. Such as when they list off apps or website or mention references to apendex.
this was a required textbook for a marketing class.

Some great information but that reading pace…

I cannot stand the way he narrates but it has some very good information at times.

likable social media sponsored by Facebook and Meta inc

it's all about Facebook, and only success stories. this whole book is just one big piece of marketing. that you pay to hear