Likeable Social Media, Revised and Expanded

How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,

By: Dave Kerpen, Carrie Kerpen - foreword, Mallorie Rosenbluth, Meg Riedinger

Narrated by: Gary Regal

The New York Times and USA Today best seller - updated with today's hottest sites!

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

©2015 Scott McKain (P)2015 McGraw Hill-Ascent Audio

Choppy

I really like the content and have some takeaways, but I’ve heard several abrupt ends. At mid sentence it starts a new chapter. I’m not sure what I’m missing from or how much. Could be better, but then again it was free with Audible subscription.