Marketing: A Love Story

How to Matter to Your Customers

By: Bernadette Jiwa

Narrated by: Bernadette Jiwa

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

©2014 Bernadette Jiwa (P)2016 Gildan Media LLC

Great insights, short package

I really loved everything about this book… It wasn't long winded and just told the straight truth about the state of marketing today… Would highly recommend...

practical insight

Outstanding! direct and to the point. this book is filled with gems. I will definitely reference this book over and over. I can't wait to listen to more content. Jiwa had a very unique perspective on this subject.

Loved everything about it

Loved the brevity, the honesty, and the fact that the author gave it away for free here on Audible to prove the primary point of the book: marketing is a love story to your dream customers, not a clamor for more transactions. Depth > hustle.

Start mattering now

Any additional comments?

Really hammers home the fact that Marketing is a story, a story that needs to matter rather than something that needs to be forgotten. Marketing of today is also different from the marketing of yesteryear and we really need to change our attitude about what marketing is before we find ourselves as extinct as the dinosaurs. The choice is your, read this book and fall in love with it and what it communicates and start mattering or don't and learn how little you mattered to your (ex)customers.

Awesome Book

It brings insite on what you would need to do to focus on your brand for yourself and customers supporting you. This would be a daily book listen to help with revamping. Thanks for writing great content.