Bernadette Jiwa

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies....

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story....

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story....

Marketing is not a department - it's the story of how you create difference for your customers....

Chosen as one of New York Post's Best Books of 2022 People were forever telling her how lucky she was. But what did people know?’ Dublin 1966. When Joan Quinn, a factory girl from the Cranmore Estate, marries Martin Egan, it looks like her dreams have come true. But Joan lives in the shadow...

Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, international bestselling author and...