Move

The 4-Question Go-to-Market Framework

By: Sangram Vajre, Bryan Brown

Narrated by: Paul Schmidt

Ideation. Transition. Execution.

These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform.

But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?

As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business - and they remain the same. In Move, B2B go-to-market experts Sangram Vajre and Bryan Brown provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you’re in. You’ll learn how to take your business from ideation to execution and predict your next move more confidently. You have the vision, the people, and the plan. Now you have the operating manual. This book is the go-to market blueprint that provides you with the confidence and clarity to get unstuck and level up your organization for long-term success.

©2021 Sangram Vajre (P)2021 Sangram Vajre

Lack of substance

The authors give a high level overview on how an ideal GTM framework should look like for a B2B software company. While firstly the authors miss to present an applicable GTM for slew of other industries and secondly miss to bring a coherent storyline including examples on does and don’ts on GTM transformation.

A must read for go-to-market success 

MOVE is a must-read for anyone building a go-to-market strategy. Vajre and Brown offer a clear, actionable framework that transformed my approach. Highly recommended!