Founder Brand

Turn Your Story into Your Competitive Advantage

By: Dave Gerhardt

Narrated by: Dave Gerhardt

You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins—and how you differentiate yourself counts.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets.

In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You’ll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company’s niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.

©2022 Dave Gerhardt (P)2022 Dave Gerhardt

Great marketing tutorial for founders

I picked up some really get tips in this book for my company’s marketing plan!

A fun, informative read for founders and marketers

Founder Brand does a great job of balancing the strategic with really practical advice for founders and marketers. It’s so enjoyable to read that it’s the business book equivalent of a page-turner.

A big idea to dominate 2023 and beyond.

I love this book. I've spent 9+ years in direct response marketing. The approach Dave reveals is something I wish I spent my career doing instead. Marketing the founder as a way to grow the brand is brilliant. I will recommend this book to all my DR buddies and try to convert them.

enjoyed the book

I really enjoyed reading the book and it pushed me to take notes as I listen as well as made me constantly think how does that relates to the business that I'm in and what can I do. The all-out podcast may have been too much mid-way but it emphasized the point.

Good basics

I love Dave and have followed him over the years. The content is good. Expected more tactics, duration, how to avoid land mines, tips. Felt it went on too long, a bit repetitive.