No B.S. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

By: Dan S. Kennedy

Narrated by: Mike Lenz

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.

©2018 Entrepreneur Press (P)2019 Gildan Media

Very informative

I’d say it deserves the talk about it, but i hated how he kept advertising his other books and website

Great

Second no bs book I have read. I have already seen differences in my business

To business owners who want to fix their marketing but don’t know how.

Another great book by Dan S. Kennedy. If you want to sell anything online or offline you need this book. It goes through the essential concepts necessary to successfully run direct response marketing campaigns for any business. I wish this was the first marketing book I ever read.

I love how the author added the 10 rules for direct response, they’re a simple reminder of what all successful campaigns have in common. Additionally, I liked how the author brought in his successful students to explain how they are successfully using these concepts.

Marry Me

Internalize this..you to will be 200% more focused. Marketing to the Affluent my next read

Good information and and it's worth a relisten

Really good information here that could be applied to any business. I'm going to listen again or maybe buy the paper back version for a reference.