Preventing Brandslaughter

How to Preserve, Support and Grow Your Brand Asset Value

By: David Corbin

Narrated by: Spider Graham

In this Wall Street Journal best-seller, you will be escorted into a story describing the brand as a tangible expression of a top performing culture and how it comes to life when its elements– including the mission–are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs and is measured through what David Corbin calls “ABI”–the Audit of Brand Integrity. Are we living our brand?

In Preventing Brandslaughter, Corbin outlines, in the form of a parable–the story of Reliant Hospital–how essential brand is to the credibility and reputation of any organization–attracting, engaging, and keeping top performers, not to mention its overall value.

©2019, 2023 David M. Corbin (P)2023 David M. Corbin

Great content

Narrator was fluent and easy to understand. The book starts out as a trading seminar and turns to not a wonderful story. Very well done