Public, Private, Public

The Transformation Imperative

By: Kevin J. Kennedy

Narrated by: Kevin J. Kennedy

Public, Private, Public is an inspiring case study of a company that went through a bankruptcy, overcame the odds, and emerged triumphant. Author and former CEO Kevin J. Kennedy presents a detailed account of a good company with a profoundly constrained balance sheet.

Avaya, a leading telecom company based in the Silicon Valley, found itself in the crosshairs of three tectonic forces: a newly fashioned debt profile associated with privatization, the adverse and prolonged economic cycle of the Great Recession of 2008, and the need to drive business model transformation while the march of competition and technology commoditization hastened.

This fascinating book places you in the cockpit to absorb the history, challenges, choices, and the outcomes of an incredible operational transformation. The results boosted profitability by 200 percent and enabled this private company to return to the public equity market.

With compelling supporting data not typically found in a corporate memoir, you will learn about the frameworks for navigating complexity, assessing debt leverage, and maintaining alignment with a long-term transformation.

Public, Private, Public challenges company leaders, business professionals, and any student of business to think about risk-adjusted outcomes and imperatives amid the current environment of changing capital structures.

©2020 Kevin J. Kennedy (P)2020 Kevin J. Kennedy