Purposeful

Are You a Manager or a Movement Starter?

By: Jennifer Dulski

Narrated by: Jennifer Dulski

Managers accept the world as it is; movement starters push the boundaries to make it more just, compassionate, and even joyful. We all need to decide: Are we managers or movement starters?

Jennifer Dulski, the head of Groups at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change--whether you're at a startup or a political campaign, at a Fortune 500 company or a local community group, or an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start.

Dulski explains how to create a clear vision, inspire supporters, persuade decision makers, navigate criticism, and more. She pairs her own experience as a startup founder, tech executive, and social change leader with powerful stories of movement leaders from both business and activism.

Our world needs movement starters more than ever. Packed with practical advice and the inspiring true stories of movement starters from all walks of life, Purposeful will empower you to start your own movement and make your mark on the world.

Critic reviews

“An inspiring call to arms for everyone who wants to change the world.” —Arianna Huffington

“Yes! Yes! Yes! If we want to live in a world in which each of us can wake up inspired, feel safe at work and return home fulfilled at the end of the day, then we need more books like this one! Dulski discovered firsthand what it takes to move from being a manager of people to becoming a leader of movements. Now the rest of us can learn what she learned and join the movement. I’m in . . . the question is: are you?” —Simon Sinek, optimist and author of Start with Why, Leaders Eat Last, and Together Is Better

“Drawing on her experiences as a key leader at Change.org and Facebook, Jennifer Dulski shows aspiring organizers what they need to do to start movements that create massive positive impacts. For anyone who wants to change the world, this is crucial reading.” —Reid Hoffman, cofounder of LinkedIn and coauthor of The Alliance and The Startup of You

“Purposeful teaches readers how to bridge the gap between a great idea and real impact, helping you learn how to lead world-changing movements yourself.” –Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness

“Jennifer provides a fresh take on leadership, combining the best techniques from business and social change to help you transform your passion into a movement. She shows how all of us can create positive change in the world and make our lives purposeful.” —Ben Rattray, founder and CEO of Change.org

“Having worked with Jennifer for a number of years, I had the opportunity to see her evolve and develop a leadership style that always put the team first, unified them around a clear and inspiring sense of purpose, and delivered results. In Purposeful, she shares her approach, as well as the stories of effective leaders who rally others around a common purpose to create meaningful change.” —Jeff Weiner, CEO of LinkedIn

"Exceptionally well written, impressively informative, well organized and presented."—Midwest Book Review

lengthy at times, stronger towards the end.

lengthy at times, stronger towards the end.
i would still recommend it for NGOs at least the summary.

Insightful

I love this book so much, very insightful and extremely motivating! Thank you for writing it, Jenn.

Narrator needs improvement

This book could have great content, but the narrator is very hard to follow. Seems to not pause or accentuate to give the listener a story. It feels more like a bunch of words linked together without clear delineation between thoughts or even sentences.

Inspirational and action oriented

As an aspiring movement starter, I found this book both inspirational and action oriented with a number of helpful tools.

Helpful for a movement starter

This was my first book that I’ve listened to on Audible and I really enjoyed it. As a community builder and movement starter, I connected with the stories described by Dulski. Her professional experiences (change.org and now Facebook to name a few) really do provide her a strong understanding of social campaigns. I appreciate the time she has taken to analyze, write and share trends.

Dulski’s voice was clear, relatable and easy to follow. I will be recommending this book to other community builders.