Red Goldfish

Motivating Sales and Loyalty Through Shared Passion and Purpose

By: Stan Phelps, Graeme Newell

Narrated by: Allen Milford Vanik

Purpose is changing the way we work and how customers choose business partners. In Red Goldfish Stan Phelps and Graeme Newell share cutting edge examples and reveal the eight purpose archetypes. The audiobooks shows how businesses can embrace purpose to drive employee engagement, fuel the bottom line, and makes an impact on the lives of those it serves. Red Goldfish focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.

©2017 Stan Phelps (P)2017 Stan Phelps

Example heavy

I found parts of the book inspiring, particularly the final chapter, but too much of the copy was dedicated to examples of specific companies, without enough attention paid to practical application for those who aren’t company owners. Glad I read it but probably won’t be a reread.

Exhausting not motivating

It’s basically a very long list of examples of big businesses and their trendy approaches to navigating the new corporate world. It sold itself as a book to help motivate a team. Does anyone really need convincing that a business should be authentic and do good for community, employees and customers? If you still need convincing focus on those things over money than this book is for you.