Renegade Marketing

12 Steps to Building Unbeatable B2B Brands

By: Drew Neisser

Narrated by: Drew Neisser

Marketing has become ridiculously complicated, but yours doesn’t have to be.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a 12-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

• Walk through a highly refined discovery process that culminates in finding your brand’s purpose
• Define your company’s purpose in eight words or fewer
• Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
• Assemble effective marketing plans that engage employees, inspire customers, and attract new business
• Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

©2021 Drew Neisser (P)2021 Drew Neisser

Most straightforward framework I have heard so far

Maybe one of the most actionable books I have listened to as a marketer. It does a masterful job of painting the entire picture of modern marketing requirements while still including very specific and actionable insights along the entire way. About to listen to it again and share it throughout my organization.