Restaurant & Bar Marketing II

Hacking Human Nature

By: Erik Shellenberger

Narrated by: Erik Shellenberger

Start thinking like a consumer and succeed like a pro!

Picture a room full of people all taking a test that nobody studied for. Everyone is copying off of each other’s paper, so we end up with a bunch of different versions of the wrong answer. Everyone assumes their neighbor knows more than they do, but it turns out everyone is shockingly uneducated.

This is the reality of today’s restaurant and bar “marketing expert”. In today’s visual online world, presentation and aesthetics are more important than ever. If your business’s online presence was a Tinder profile, would you score a date? Or would you continue to live through endless uneventful weekends?

Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.

Stop the copy/paste madness and create your own plan on your own terms!

©2019, 2020 Erik Shellenberger (P)2019, 2020 Erik Shellenberger

There is no substitute for experience.

I have to commend Erik on a really great job here. Just finished the second book and looking forward to the third on audio books. His down to earth actual life experience is more valuable than what people are being taught in school about marketing.

While this is a no-frills likely single session recording, it is well organized. This fast paste two hour book is very much like a master class. Filled with basic business and more importantly solid strategies for the industry.

Finally someone who speaks our language!

A no none sense perspective for actual restaurant owners.
I very much appreciate Eric’s humor because the restaurant biz is crazy and his approach fits the industry.

Straight Up

Straight forward, no nonsense. This book gets to the point. Well worth the 5 bucks.

Thank you for all the great info!

Great information here!! very helpful and well read. In fact I'm going to listen to it again and share with my partners!

Good Book

I listened to both of Erik's books. Lots of good information in the first one which he elaborates on in this one. I found his narration to be very enjoyable.