Ridiculously Easy to Do Business With

A practical guide to giving customers what they want--when and how they want it

By: David Avrin

Narrated by: David Avrin

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.

In this book, you will learn why it's critically important for you to become Ridiculously Easy for customers or prospects to have speedy access to service, answers, response, resolution, and delivery; understand why speed has become a primary driver for customer choice; try before they buy-without having to give you their credit card!; customize their order or choose their customer journey; see the price without going through pages of online text or meet with a sales rep; remember what they are paying for, and why they chose you in the first place; cancel a subscription, return an item, or change their mind so you can keep the relationship and sell them something else down the road; and trust you, the process, and others who have shared their buying experience online.

©2024 David Avrin (P)2024 Ascent Audio

Should rename this "CX" Bible- it is THAT Good!

David's new book DELIVERS!! Great Ideas to use from cover to cover! Even ideas that do not relate to my business are covered in such great detail- you cannot help but think "Genius"

Cannot say it loud enough! Great! Great! - I am un-patiently awaiting it to release in paperback so I can purchase for friends in my workplace! I can think of many that don't even know yet that they NEED THIS BOOK!-

5 STARS for ME !

Read book by David

Thank you, David, for another great read. The ideas that you laid out here are clear, easy to understand, practical, and will no doubt help many many businesses. Looking forward to sharing this with my clients and audiences.

Ridiculamente óbvio entender o conceito

Importante conceito de livre mercado e competição, básico elemento de sobrevivência na vida e nos negocios.