Social Selling

Techniques to Influence Buyers and Changemakers

By: Tim Hughes, Matt Reynolds

Narrated by: Timothy Andrés Pabon

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

©2016 by Tim Hughes and Matt Reynolds. (P)2019 Brilliance Publishing, Inc., all rights reserved.

Good book

Amazing book to learn so much so you can influence so much. I hope i can talk to the author