Storylines & Storytelling

What They Remember and Repeat

By: Sally Williamson

Narrated by: Sally Williamson, Hurst Williamson

Stories are a universal communication tool that engage all listeners because we relate to stories and can see ourselves within the experiences.

But, when stories are used in business settings, we expect them to deliver more. We need stories to be remembered and repeated. That's a challenge. Using stories isn't as easy as it may seem, both in terms of shaping stories to align with business situations and telling stories that are compelling enough to repeat.

In this audiobook, Sally solves both challenges by providing insights on the listener's perspective and concrete tools to shape storylines and stories that deliver impact.

It takes a three-step formula to reach compelling communication: a clear storyline, memorable stories, and a compelling storyteller. Storylines & Storytelling validates each step of the formula through in-depth research and interviews with hundreds of storytellers.

Sally introduces a road map for developing and delivering content that transforms every communicator into a compelling storyteller.

©2018 Sally Williamson (P)2018 Sally Williamson

for anyone who wants to lead

Sally does an outstanding job of breaking down the art and science of being a more effective communicator. Of course, she uses engaging stories throughout the book to illustrate the storyline of this audio. she herself practices what she preaches in this book, and that’s part of what makes it so effective. Highly recommended.