Strategy Is Spelled ADEM

Making Strategy a Desired Conversation

By: Dr. Mario De'nell Wallace

Narrated by: John William Cantees

The purpose of strategic planning is to set the overall long-term aim of a firm in a direction that allows it to compete and grow. Strategic planning is an old concept, with many variations of models and processes. Leaders have used many of these models and processes for years, and still, some leaders fail to effectively apply them. This is often due to the difficulty in applying the models and the lack of explanation for the significant relevance of the processes, including the tools used in each phase.

The ADEM strategy management cyclical model (ADEM model) is a strategy management framework for busy leaders across any industry to communicate a clear path of application from the beginning to the ending of the strategy management process.

The acronym stands for four strategy management phases: analyze, develop, execute, and manage. The ADEM model offers a linear application and a succinct cyclical solution that help leaders reestablish a commitment to strategy management while building their confidence throughout the life cycle of the strategy. Leaders know what to expect in each phase, without having to waste time on the process.

©2020 Mario De'nell Wallace (P)2020 Mario De'nell Wallace