Strengths Based Selling

By: Tony Rutigliano, Brian Brim

Narrated by: Adam Grupper

The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you'll be the best!

Well, that approach just doesn't work for most salespeople. And it probably doesn't work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively.

The truth is, no two great sales reps are alike: You might thrive on fierce competition, while a colleague wins by being a super-analytical problem solver. Or maybe you have a tremendous talent for building relationships, while your fellow top performer is a brilliant strategist. What's most important is that you win business your way.

Strengths Based Selling explains sales talent and how to identify and maximize it. You'll receive a code to take the world-renowned Clifton StrengthsFinder assessment, which reveals your unique talents and strengths. Armed with this information, you'll follow this book through the entire selling process - from assessing opportunity and cold calling to retaining and growing accounts - learning how to apply your talents at each step. The book also features action items that will help you make the most of your strengths in sales.

There's no one right way to sell. Salespeople get the best results by building on who they already are. This lively and liberating book will teach you to do just that.

Note: When you get this title, we’ll send you a unique code to access its accompanying online material. ©2010 Gallup, Inc. (P)2011 Gallup, Inc., all rights reserved. Gallup®, Clifton StrengthsFinder®, Gallup Press®, Q12®, StrengthsFinder®, and the 34 Clifton StrengthsFinder theme names are trademarks of Gallup, Inc. All other trademarks are property of their respective owners. The Q12 items are protected by copyright of Gallup, Inc., 1993-1998. All rights reserved.

I loved learning more about applying my strengths

I reached a point in my life where I'm seeking overall fulfilment and I'm exploring network marketing. I've heard many people say that anyone can sell, but I struggled with it. When I found out that Gallup had a version for selling, I got it immediately and the content was great. It helped me understand how to use my strengths in selling and the real examples and stories of others made it relatable to my own struggles. This book is definitely a great development tool as it helped me understand how to apply my strengths into selling.

good but not great

I would recommend you pick this up to add understanding to your method of selling or persuading people or getting them to make decisions in your favor