The Automatic Customer

Creating a Subscription Business in Any Industry

By: John Warrillow

Narrated by: Don Hagen

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

©2015 John Warrillo (P)2015 Gildan Media LLC

Critic reviews

"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again." (John Jantsch, author of Duct Tape Marketing and Duct Tape Selling)

Needed to hear this

As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.

Great listen

If you have any business experience, you will find many of your conclusions confirmed. Enjoy

Great business models to consider.

The chapter on the 9 subscription business models got the wheels turning. I believe it will help anyone see new options in their existing business.

Very informative!

I will be able to incorporate many of the strategies in my small business.
Thank you,
K. Baker

all business people should read this

this is a book I am going to keep as a reference and read again. it includes a lot of valuable insight on how to make your normal business into a subscription and then make that subscription more profitable.