The Breakthrough Company

How Everyday Companies Become Extraordinary Performers

By: Keith R. McFarland

Narrated by: Keith R. McFarland

The vast majority of small businesses stay small—and not by choice. Only the most savvy and persistent—a tiny one tenth of one percent—break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate—from small startup to industry leader.

Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins to identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world’s largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough.

The Breakthrough Company is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. Among the book’s takeaways:

• Common wisdom holds that the founders and core entrepreneurial leaders of a company must step aside for the business to reach the next level. Not true—as long as founders “crown the company” instead of themselves.
• It’s not reckless to make ever-escalating bets on your company’s future, even going nose to nose with competitors many times your size. In fact, it turns out that the only safety comes in constantly upping the ante in exactly this way.
• A Business Bermuda Triangle does exist, gobbling up companies on the verge of breakthrough. Presented here are three ways to navigate this potentially deadly hazard successfully.
• However good you are—or think you are—you can’t do it alone. Learn how to surround your company with networks of outside resources, aka “scaffolding,” and how to enlist the aid of “insultants”—people who are willing to question a firm’s existing assumptions and ways of doing business.

With powerful and specific action steps concluding each chapter—and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability—The Breakthrough Company is one of the most provocative, inspiring, and instructive business books you’ll ever read.©2008 Keith R. McFarland; (P)2008 Random House Audio

good read for owners that want to take to next lv

good read for business owners that want to take ir to the next level

Highly recommended

This is a great book - gave me a lot of insights and take aways for my own organization. Highly recommended for any business owner, manager or professional.

A "must listen" if you are an SMB

Awesome book, great author. If you have a small business this is the book to listen to. I liked it so much we hired Keith McFarland to speak at our company event.

I loved it, great knowledge to share

If you have a small company but have big dreams, you have to listen to this audio.

Great book

A lot of good insight on what makes a company successful. They are not surprising but one might not connect the dots as Keith did.