The Complete Guide on How to Start a Business

Discover the Secrets to Launching Small Companies, LLC, Mastering Business Planning, Accounting, Marketing, Exit Strategies, Operational Tactics & More

By: Eric Horowitz PhD

Narrated by: Donald Ries, Startup Funding Studio, MBA Entrepreneurship Booth, E-Commerce Lab

The Only "Idea-to-Launch" Guide You’ll Ever Need: Master the Process from Concept to Cash Flow, Without an MBA.

Tired of dreaming about financial freedom? Stop freezing at business jargon and start building a stable, profitable company, even if you’ve never launched anything before.

This isn’t a textbook. It’s a practical, no-fluff roadmap you can listen to on your commute, at the gym, or while you work. We remove confusion and turn your spark into a cash-flowing business that brings purpose and freedom.

Do words like “working capital” or “P&L” make you anxious? You’re not alone. Most guides overwhelm beginners. This audiobook delivers simple, crystal-clear action plans for realworld success.

Stop Guessing and Start Building

Listen and learn how to:

• AVOID Failure (Validation): Test demand in under seven days with the “Customer First” method.
• NAVIGATE Red Tape (Legal): Cut through LLC and tax choices to pick the right setup.
• CREATE a Simple Plan: Build a one-page plan that keeps you focused and attracts partners.
• GET Your First 10 Customers: Use proven, low-cost tactics that convert leads into loyal fans.
• MANAGE Your Money: Control cash flow and avoid three tax pitfalls that sink startups.

Forget jargon and debt. Picture waking up knowing your business is growing, your income rising, and you’re in control of your future.

This audiobook is your shortcut and pocket mentor, with tools, motivation, and proven strategies to bring your vision to life without burnout or debt.

Includes a companion PDF with editable templates, startup checklists, cash-flow trackers, and guided exercises to turn ideas into results.

PDF BONUS: BUSINESS BUILDER’S TOOLKIT & ENTREPRENEUR’S ACTION PACK.

Buy this audiobook now to start building your future TODAY!

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Eric Horowitz, PhD, MBA (P)2025 Eric Horowitz, PhD, MBA

If You’re Serious About Starting, Listen

No empty hype—just clear steps and tools that work. I ended with a plan, a timeline, and momentum. It’s the most useful business audiobook I’ve finished in years.

From Vague Idea to Real Launch Plan

This audiobook pushed me to stop guessing and talk to customers. The author gives specific interview questions and a simple landing-page test; I ran both within two days and pivoted to a stronger niche. Hearing real examples helped me act instead of overthinking. It felt like having a coach in my ear.

Branding Without the Buzzwords

The UVP exercise and examples helped me reduce my message to one powerful sentence. The audiobook prompts you to pause and write, which kept me moving. I updated my site and social bios in under an hour. Customers now “get it” faster.

Prepped Me for a Productive Tax Meeting

I brought the right documents and questions to my CPA thanks to this audiobook. The call was shorter and more useful. That alone saved me money. Big win.

Marketing Advice You Can Use the Same Day

I rewrote my homepage using the positioning framework and tightened my offer. The narrator keeps momentum so you don’t zone out during strategy pieces. By the weekend, I had a clear funnel and a content plan that didn’t require a huge budget. Conversions improved the following week.