The Digital Transformation Roadmap

Rebuild Your Organization for Continuous Change

By: David L. Rogers

Narrated by: David L. Rogers

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?

The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models—they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.

The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 David L. Rogers (P)2023 Ascent Audio

Best book for DX

Highly recommended for a read or listen! The newsletter and website are also worth checking out! David is one of the best in the space!

Good book and useful roadmap

I like the content and the structure. I find most topics very useful but specially the perspective on governance in the DX context.

"Quote.....end quote"

"quote, my book uses 80% quotes and very little original thought. Oh, also I like to use several (SEVERAL) anecdotes to get "my" point across.......end quote"


(Quotius Maximus)

Not my cup of tea...

I was not impressed. Author highlights businesses as best practices yet news reports share that those certain businesses are finicially struggling.