The Forever Transaction

How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

By: Robbie Kellman Baxter

Narrated by: Caroline Miller

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target.

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The membership economy is here, and it's here to stay - and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers - and are keeping them coming back. You'll learn how to lead your organization through every step of the process - from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the membership economy, like subscription pricing, software-as-a-service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer and leverage them for ultimate business success - today, tomorrow, and forever.

©2020 Robbie Kellman Baxter (P)2020 McGraw Hill-Ascent Audio

Great read

Plenty in this book to implement into my business. So happy I purchased this book. Highly recommend.

World Class Expert Giving World Class Guidance

Insightful and well structured, this book helped me better understand how to further develop my business. Whether a subscription business or any other type of business looking to evolve towards developing additional revenue sources, this book has something for everyone.