The Idea-Driven Organization

Unlocking the Power in Bottom-Up Ideas

By: Alan G. Robinson, Dean M. Schroeder

Narrated by: Walter Dixon

Most companies, if they solicit employee ideas at all, essentially just set up a suggestion box, which employees know from experience is where ideas go to die. So nothing happens. But innovation is not an option - it's the key to survival. And innovation needs new ideas.

So where are those ideas going to come from? Using numerous examples, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services are in the best position to see where problems exist and what improvements and new offerings would have the most impact.

Robinson and Schroeder explain how leaders can build the kind of idea-driven company capable of implementing 50 to a 100 or more ideas per employee per year. Drawing on their work with companies worldwide, they show what's needed to put together a management team open to grassroots innovation and describe the strategies, policies, and practices that encourage - and those that discourage - employee ideas. They detail exactly how high-performing idea processes work and how to design one customized for your organization - including advice for teaching people how to come up with new ideas. The best ideas may come from the bottom, but they have to be systematically solicited from the top.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2014 Alan G. Robinson and Dean M. Schroeder (P)2014 Alan G. Robinson and Dean M. Schroeder

Great alternative to business thinking.

Looking forward to using this method. This book helps explain opportunities viewed from a different perspective.

Easy read and highly recommended

This was an easy read and highly recommended for leaders who are not exposed daily to the front line work of their business. I enjoyed the content and the stories to help think of ways to implement this concept in our organization.

Great ideas to think about

This book has some great ideas. I wish it had gone into more detail about the specifics for implementing them.

Read the Toyota way instead

Some of the examples are really not useful in the 21st century. Most of the topics are just reskins of TPS principles.